Easel Street Alliance

Ecommerce Marketplace - Custom User Dashboard - SEO Optimization - Newsletter Integration - Custom New User On-Boarding System - Gift Card System - Customer to User Messaging System
Industry: Ecommerce


 WordPress Design and Developement
 Branding Design and Creation
 Search Engine Optimization
 Custom Artwork
 Website Hosting

The Challenge

Easel Street Alliance, a non-profit organization that supports disaster relief, approached Pixlex with a need to develop an ecommerce website to sell artwork online to fund their mission. The artwork they sell is held and shipped by the individual artists that partner with ESA. A traditional ecommerce system was recognized as being too limited as artists needed the ability to have control over their artwork listings - adding new artwork and editing existing artwork to the website. It was decided that a Marketplace-style ecommerce system was needed which would allow for all the functionality needed and would additionally make the management of the website more sustainable for the ESA team.

The Process

Collaborating closely with ESA, the Pixlex team strategically devised the optimal implementation of all desired features within the ecommerce system. Various approaches to artwork management and artist onboarding were tested and fine-tuned. This iterative process uncovered new challenges, necessitating additional functionality. Upon finalizing the scope of the system, solutions were promptly developed, tested, and deployed.

The Result

Fully featured Ecommerce Marketplace website:

  • Onboarding system for new artists
  • Artist Dashboard for artwork management
  • Gift card system - Physical and E-Gift Cards
  • Donation system - Multiple Payment Gateways
  • Customizable artist pages with editable biographies and artwork listings
  • Messaging system for potential buyers to communicate with artists
  • Shipping rates adjustable per artist/artwork
  • Custom "convenience fee" to cover processing fees

Time for a new website?

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(908) 505-2448